Do you consider yourself to be a digital marketing wiz? Or, are you just starting and need directions with your strategy? No matter your current credentials, you need to stay one step ahead of what is happening in the industry if you want to come out on top with your...
Nicole grew up watching her mother overcome challenges as a businesswoman, which inspired her to start her journey as an entrepreneur. When her mother suffered a stroke and was diagnosed with paralysis, she took the family’s responsibility upon herself. To...
Considering all of the different digital marketing options small business owners have these days to promote their business, you might assume that SMS marketing isn’t as effective as it once was just a few years ago. However, you couldn’t be further from the truth. SMS...
Customer testimonials, reviews, and recommendations can all have an impact on your business, either positively or negatively. When brands and companies provide an exceptional experience, reviews, testimonials, and recommendations act as an undeniable mechanism for...
Small businesses don’t rely on word-of-mouth anymore. Not like they used to – in the traditional sense anyway. Whether you are running a hair salon or own a local restaurant in the community, you need a top 3 position on Google or people just won’t find your...
Surveys show that 83% of people have concerns about how businesses monitor and collect data from mobile devices. People value their privacy and believe in their right to control how companies use personal data. The Apple iOS 14.5 update introduces Apples new controls...
According to research, 53% of the total traffic on your website can come from organic searches. However, since the algorithm changes often, so does the ranking of your content on Google. One day, your website is at the top of Google’s first page, and with the next...
A study from Google known as “Zero Moment of Truth” (ZMOT) emphasized how critical it is to have many contact points with a potential customer across multiple channels and locations. ZMOT is the research that a customer does before making a decision. Google came up...
Instagram is a popular platform for all kinds of businesses, and you’ve probably come across dozens of articles about how to create an effective Instagram strategy. The problem? Those articles rarely tell you what not to do. That’s where we come in. Keep reading for a...
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